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Reggie Bradford


Winning Adaptive Sales… Forward by Reggie Bradford, SVP Product Development, Oracle

As the founding Chief Marketing Officer of Web MD and the founder of Vitrue, which was acquired by Oracle, where I am now senior vice president of product development, I know what it means to build a winning team. My story has been well documented over the years, so it’s no surprise that my road to success hasn’t been one, consistent upward trajectory—nor has it been a solo venture. Along the way, I’ve had great friends, mentors, and coaches who have helped guide my steps. That’s one of the keys to succeeding in life: knowing when to have faith in the knowledge that others bring to the game.

In fact, one of the greatest lessons in my career was learning that what’s truly significant in life is the impact that you make on others—and that they can make on you.

Since our first meeting, I’ve seen the impact Lee Hicks [Revenue One’s Founder & Chairman] has made on others. Like many successful leaders, he has overcome many obstacles in both his personal and professional life. And like me, Lee’s life has been strongly influenced by his relationship with God. He understands that to truly win, we need God on our side for He is the true Head Coach.

Lee’s book, Winning Adaptive Sales: Accelerate Your Success by Leading with Insights, shares his insights for getting ahead in sales— and ultimately in life.

One of my favorite Bible passages is Philippians 2:3–4, which says, “Do nothing out of selfish ambition or vain conceit, but in humility consider others better than yourselves. Each of you should look not only to your own interests, but also to the interests of others.”

That’s what is at the core of Winning Adaptive Sales. As a longtime sales professional, Lee understands that what really matters in sales goes beyond products and services—it’s about meeting needs for the greater good.

Winning Adaptive Sales will help you develop your insights and use your talents and inner strength to make the world a better place. Because it takes inner strength and courage to win in sales, and in the game of life.